Increase your product sales with these hints and tips
Owning a brand that sells in shops is impressive. Getting to the shop-selling stage is tough work but well worth the effort. If you are selling in shops and seeing limited sales, you need to improve your branding.
If you know that branded food soars up to 130% in one year, you’ll want to start labeling your products right. If labelling and branding do not stand out among others, how are you supposed to be the chosen one?
Let’s dive into the best tricks to help your product stand out on the shelves.
Create luxury stickers
No product is going to stand out on the shelf if the sticker is poor-quality. Once your logo and font are finalised, using a sticker maker will enable you to give the customers a luxury experience.
There is nothing better than simple, luxurious packaging. A simple sticker can go a long way. If the sticker lacks personality, other products will easily compete.
Make it simple
Simple packaging is the way forward. Nobody wants to read too much text or not understand what the product is. You need to keep it simple.
A simple sticker, obvious logo, and concise, descriptive text are enough to tell the customers what they are looking at.
Don’t be shy to make your logo wacky!
To help your product stand out on the shelf, don’t be shy to make the logo wacky. The more unique your logo is, the more it will stand out among others.
It doesn’t need to be wild in colour or size. But a unique logo that doesn’t replicate any others will be sure to make a great first impression. You want your logo to be memorable, so the more unique it is, the better.
Your colours are important
It is also important to consider your colour scheme when branding your product. If the colours are similar, they won’t be easily distinguishable.
Customers are more likely to gravitate towards products that are unique in colour. If yours blends in, how should customers spot it among the rest?
The colours do not need to be wild to stand out. Instead, do your market research and visit the shelves in person to see what to avoid. If most other products are green and yellow, choose red or purple. Standing out like a sore thumb is not a bad thing in the world of business.
The packaging needs to be relevant to your brand
If your packaging isn’t relevant to your brand, customers will have difficulty understanding what your brand is about.
Running a protein shake company means your logo, text, and colours must align with this theme. Choosing opposing aspects will not allow your customers to recognise or understand your brand. They might understand the product but not your brand. You want your brand to be recognisable and easy to understand. When customers get your brand from the start, they will likely seek more products if they like the first they try. First impressions count, so align your packaging with your purpose.