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Aldi has launched a Back-to-School Fund to support families, as around three-quarters (73%) of parents admit they worry about covering the costs at the start of the academic year.
What's on offer?
As part of the Fund, the supermarket is giving away £100 Aldi vouchers to parents throughout September to help out with the costs of everyday essentials following the back-to-school period.
In addition, the supermarket is donating £20,000 to good causes focused on supporting children. This includes schools and nurseries through their community giving platform Neighbourly, to help provide essentials to families that need it most.
It comes as research from the UK’s fourth largest supermarket revealed that parents spend just over £100 per child during the back-to-school period – on the likes of new shoes, pencil cases and lunchboxes.
And the costs don’t stop there – with research showing that parents are also spending around £23 a week on average throughout the school year on packed lunches and £90 on after-school clubs or extra-curricular activities.
Liz Fox, National Sustainability Director at Aldi UK, said: “We know the back-to-school period can be a real pinch point for family finances, especially after having to contend with keeping the kids entertained during the summer school holidays.
“As the UK’s lowest-priced supermarket, we’re committed to doing whatever we can to support parents in making their money go further and that’s why we’re giving parents an extra helping hand via our Back-to-School Fund this September.
“We’re giving our customers the chance to apply for vouchers to help parents cover the cost of packed lunches and other essentials they’ll need to stock up on throughout the school year.”
Aldi has a long-standing partnership with Neighbourly as part of its commitment to make fresh, healthy food accessible for everyone. Shoppers who wish to support local charities can do so through community donation points in Aldi stores.
Steve Butterworth, Neighbourly CEO, said: “We support many thousands of good causes across the UK that directly support families, and this additional funding from Aldi will provide a vital lifeline for them to cover the cost of essentials for the parents and children who need it most.”
How to apply
Parents who want to apply for Aldi’s Back-to-School Fund should email AldiBTSFund@citypress.co.uk (we suggest with the heading Back-to-School Fund), by 30/09/2024, with 100 people chosen throughout the month to receive a £100 voucher. One of the Penny Pincher Instagram followers applied to the fund and received a £100 Aldi gift card by email, and although it's awarded at random, it does show that anyone can get awarded the £100!