The Discounted Products Will Be P{rice Locked For 8 Weeks
Morrisons had reduced the price of a further 820 popular products, taking the total number of cuts available to customers in January to over 1,000. All price cuts will be locked for a minimum of eight weeks as Morrisons continues to attempt to lower prices for its customers through the January squeeze and ongoing cost of living pressures.
Offering customers an average saving of 20 per cent, the latest move sees prices reduced and locked on fresh produce, cupboard essentials and family meals to help customers purchase quality products at a price that will help make their money go further. Household brands such as Warburtons, Patak’s and Dettol are included alongside Morrisons own brand products.
The products that have been lowered and locked include items such as sirloin steaks, fruit and vegetables including potatoes, pears and aubergines, sandwich fillers like ham and chicken, as well as sweet treats. Household essentials such as kitchen rolls, shampoo and washing detergents are also included.
Earlier this month, Morrisons cut the price of 130 of its lowest-priced Savers products, including fresh items, freezer favourites and household essentials. This price cut was worth some £16 million to the supermarkets shoppers. It also offered a 5p off a litre of fuel promotion.
The January investment follows additional price initiatives at the end of 2022, including reductions to the price of popular café meals, cuts to the prices of key festive products, and the introduction of My Morrisons Exclusives for My Morrisons members, (although this is still miles behind rivals own loyalty schemes, with Tesco looking to increase its Clubcard scheme even further in 2023/2024).
David Potts, Chief Executive, said: “Today’s cuts demonstrate our continued commitment to doing all we can to help when it comes to the cost of grocery shopping. In addition to the cuts we made to the Savers range at the start of the month and then our fuel promotion, we’re now cutting the price on even more popular products to help make a positive difference to the pockets of our customers.”