An average of 25% has been shaved off the price of 47 items
As part of a rolling wave of price cuts to help with the cost of living, Morrisons has announced a new round of reductions - the sixth in 2023 - which will apply to products in all its supermarkets and includes summer favourites, cupboard fillers and fresh essentials.
47 high-volume products have been cut in price by an average of over 25%, with the new prices being held for a minimum of eight weeks to help customers get more for their money. Morrisons have invested £26 million in the cuts to deliver market-leading prices on key products and reinforce its commitment to saving customers money wherever possible.
The price cuts include fresh items like mince, tomatoes and butter, cupboard staples like squash and cereal and picnic classics like pitta bread and scotch eggs.
Last month, Morrisons reduced or held the price of a further 1,000 products, which will remain locked low until mid-July. Offers have also been applied to fuel in recent weeks, with customers being able to get 5p off every litre after spending £35 in-store or online.
As well as cutting the prices on products, Morrisons recently relaunched its More Card loyalty programme to allow customers to collect points on fuel and selected products in store which can be converted into ‘Morrisons Fivers’ and spent in-store or online. Morrisons programme of market-leading exclusive offers, which launched last October for loyalty card members, also remains a key feature of the new scheme, although there have been mixed responses to the deals.
Rachel Eyre, Chief Customer and Marketing Officer at Morrisons said: “Providing great quality products at affordable prices for our customers is a key priority at Morrisons. Our steady flow of deep and broad price-cutting programmes, together with our new More Card loyalty scheme, is helping customers save money on their weekly shopping. Today’s price cuts include picnic items to help our customers make the most of the warm weather, and we’ve not forgotten the fridge and cupboard essentials either.”
MORRISONS PRICE CUTS: PRODUCT EXAMPLES: (WAS Vs NOW) MORRISONS MARKET STREET SCOTTISH BEEF MINCE STEAK 5% 250G £2.35 £2.09 MORRISONS SALAD TOMATOES 750G £1.75 £1.49 MORRISONS ORANGE SQUASH DOUBLE CONCENTRATE NO ADDED SUGAR £1.29 £0.99 MORRISONS HONEY LOOPS 375G £1.29 £0.95 MORRISONS REDUCED-FAT SPREADABLE 450G (BUTTER) £2.49 £1.97 MORRISONS WAFER THIN HONEY ROAST HAM 400G £3.49 £2.75 MORRISONS 6 STONEBAKED WHOLEMEAL PITTAS £0.79 £0.50 MORRISONS 4 SCOTCH EGGS 452G £2.75 £2.15 MORRISONS SWEET AND CRISPY SALAD 190G £1.19 £0.75 MORRISONS SPINACH 160G £0.99 £0.59 MORRISONS COOKED CHICKEN 400G £3.49 £2.75 MORRISONS CHICKPEAS IN WATER 400G £0.89 £0.59 MORRISONS ORANGE SQUASH DOUBLE CONCENTRATE NO ADDED SUGAR £1.29 £0.99 MORRISONS HONEY NUT CORN FLAKES 500G £1.95 £1.25
These offers are available in all of Morrisons 499 supermarkets, and the majority of products can be found online.
Shoppers can also take advantage of weekly price cuts; this week's deals are below: (from 19/06/23)
