M&S Launches It's Very First Baby Club
‘The parent hood’ is the first club from Sparks – the M&S loyalty programme – and is a community for parents and parents-to-be that brings together the very best of baby from M&S, recognising and celebrating the big - and small - moments in pregnancy and throughout baby’s first two years.
Exclusive offers for parents and baby.
Free to join, those signing up will get access to M&S’ Parent Pledge, which offers 10% off M&S’ entire range of baby grows for 12 months. The M&S baby grow range comprises thoughtful details, including built-in scratch mitts, non-slip feet, breathable cotton, two-way zips and coloured poppers, all underpinned by hand-me-down quality.
Alongside exclusive offers tailored to the baby’s age and stage, parents benefit too with savings on nursing bras, skincare products and baby bedding, as well as curated offers from specialist brand partners like Mamas & Papas, Pampers and Piccolo organic baby food. Each year, members could save nearly £250.
Events and community meetups.
Parents who want to build connections in their local community will have the opportunity to attend free events and experiences including weekly parent and baby meetups in participating M&S Cafes across the country, every Tuesday from 9.30-11.30am. Members can also grab a free slice of cake every week when they purchase a hot drink.
Tailored and timely guidance and inspirational content.
Parents-to-be will be supported ahead of their new arrival with guidance on the topics that matter most that have been developed by M&S’ in-house specialists and expert partners on everything from birthing bag essentials and choosing the right maternity bra to bump-friendly style inspiration. New parents will have access to curated content covering a range of topics, including self-care tips for those early days, newborn essential checklists and planning for the baby’s first trip.
As the baby grows, guides will focus on topics such as weaning tips and baby friendly recipes. Including when to start and how to prepare, ideas on toys and play that encourage curiosity and sensory development, and support for when baby begins to take their first steps.
Exclusively with Sparks.
The ‘parent hood’ is exclusive for Sparks Members. Sparks is M&S’ loyalty programme – it's free to join, and members receive personalised offers from across M&S, little treats and thank yous, and a donation to charity every time they shop.
Created for parents, by parents.
Alexandra Dimitriu, Kidswear Director at M&S, said: “The parent hood not only brings together the very best of baby at M&S, it’s a community for parents and parents to be. We want our Baby Club to be just as much about the parent as the baby.
“Members can explore tips from the experts, meet parents in their local community in our cafes, and receive regular treats to mark the little moments at every stage of the journey. We know our customers love our baby grows with their thoughtful details so we are delighted to offer customers 10% off for a whole year, alongside offers tailored to parent and baby’s stage and needs.”
Sharry Cramond, Food & Loyalty Marketing Director at M&S, said: “If the Baby Club had existed when my children were babies, I’d have been the first person to sign up! It’s the first of our special interest clubs exclusively for Sparks members, and we want to make it the best baby club in the country by bringing together the very best of M&S for the UK’s incredible community of parents.”