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Major Change For Morrisons Loyalty Scheme Announced, And It's Good News!


You can now earn five Morrisons More Points on every item you purchase, in-store and online!

You can now earn five Morrisons More Points on every item you purchase, in-store and online!


From 2nd December, Morrisons is offering five More Card Points on every single product in-store, online, in convenience stores, and on Amazon. The move means that Morrisons loyalty scheme customers can now earn More Card Points on everything they buy and claim coveted Morrisons Fivers faster.


The Competition and Markets Authority’s recent report found that loyalty schemes can help customers make “genuine savings,” making them an added bonus to shoppers looking for ways to lower their grocery shopping costs. Morrisons More Card already allows customers to earn Points on specific products by scanning their More Card or app. Once they accumulate 5,000 Points, they receive a Morrisons Fiver, which can be redeemed at a future Morrisons shop, in-store, or online. Now, More Cardholders can earn five More Points for every product they purchase in their local shop, enabling them to redeem a Morrisons Fiver faster


This is good news for Morrisons customers. In my view, the Morrisons loyalty scheme has lacked the same punch as rivals loyalty programmes, such as the Tesco Clubcard and Sainsbury's Nectar scheme; the Morrisons scheme always seemed a bit flat in comparison, with far less points able to be earned and fewer relevant promotions to me, however, this new scheme means that no matter what I buy, I'll be earning points and if I do find products with boosted points, that I want, then it feels like more of a bonus to me!

 

In addition to five points for every product, More cardholders can still regularly benefit from additional promotional Points on selected products in Morrisons stores and online.


In addition to earning points, Morrisons More Card customers benefit from More Card Prices, which feature what Morrisons is classifying as industry-leading deals and discounts. Customers are also said to pay significantly less for a variety of branded and essential items.


To be sure you are paying for the best deal, use a shopping comparison service such as Trolley to see what all the major supermarkets are charging for particular products; it can really pay to check before you head off to the supermarket to buy specific products!

 

Alex Rogerson, Group Marketing Director at Morrisons, said:


 ”We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy. We remain committed to driving value for our customers however they shop with us, making it easier than ever to bag a Morrisons Fiver and save big while you shop.”

 

The introduction of five More Card Points on every product follows a recent successful trial in Wales. 

 

Morrisons More Card benefits can be accessed in the 1,000 Morrisons Daily convenience stores which are owned by Morrisons, as well as in 500 Morrisons supermarkets, Morrisons.com and Morrisons on Amazon. The loyalty scheme offers are signposted in stores, at shelf edge and via in-store radio, with the latest deals also communicated through the Morrisons More app and customer emails sent to More Card holders.


Remember that you can also up your savings in Morrisons by using a cashback service to claw back cashback from your purchase. Online cashback services such as Quidco and Topcashback often offer cashback on your online purchases, and gift card cashback services such as JamDoughnut offer you cashback on buying a Morrisons gift card for paying for an in-store purchase.


Making sure you are collecting your More points and also utilising cashback services can really help lower your grocery costs without cutting back on what you buy.


 

*Exclusions apply: Points will not be awarded on fuel, cash back, fireworks, lottery, online games and instant tickets, tobacco, tobacco-related products (including vapes), prescription medicines and pharmacy services, infant milk or formula, carrier bags, gift vouchers, gift cards, mobile phone cards, mobile phone vouchers, E top-ups, bonus stamps, postage stamps, saver stamps, photo processing, car park tickets, online delivery charges, Dry Cleaning, and vending machines.





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